Provide executive-level expertise for specific projects or time periods. Past engagements have ranged from the launch of a new brand at a major US retailer to contract management of marketing departments.

Work with founders/leadership to create business plans built on business needs and identified white spaces. Encompasses all components including, but not limited to, product, distribution strategy, sales projections, operations, marketing and financials.

Build marketing strategies that realize brand objectives. Leverage consumer insights to develop 360-degree plans that incorporate all relevant elements such as PR, social media, content creation and digital marketing. Provide budget estimates and execution roadmap.

Identify brand expansion opportunities including new distribution and product categories. Determine optimal business model (licensing/distributors/in-house) and manage process from strategy to launch.

Identify potential collaborations based on brand objectives, positioning and target consumer needs. Manage process from initial pitch through to negotiation and execution.

Assess launch needs for start-up brands and develop plan including execution roadmaps. Conduct website and digital marketing audits for established brands with focus on opportunities that increase brand awareness and revenue.